Revenue Operations for SMBs & Franchisees
Fix The Leaks.
Build The System.
Scale With Control.
We help businesses uncover revenue leaks, improve team performance, and build the operational systems required for scalable growth.
Audit Review Areas
30-minute diagnostic call. No pitch. We diagnose first — then decide together if there’s a fit.
What We Help Fix
Eight areas where most businesses are leaving money on the table.
Revenue Leaks
Untracked discounts, pricing gaps, unbilled work draining your bottom line.
Weak Operations
Broken workflows and manual processes that slow your team and frustrate clients.
Team Performance
No KPIs, no accountability, and no clear expectations holding people to a standard.
Customer Retention
Clients who don’t come back — and no system to bring them back automatically.
Staffing Gaps
Hiring the wrong people, onboarding them poorly, and losing them too fast.
Reporting Blind Spots
Running your business on gut feel instead of real numbers that tell the truth.
Lack of Accountability
Everyone’s busy, nothing gets done — because there’s no system tracking who owns what.
Scaling Bottlenecks
Growth stalls because the business depends on you — not on systems that run without you.
How SIGWEL Works
A four-step process that turns chaos into compounding growth.
Diagnose
Identify operational blind spots and revenue leaks through a structured review of your financials, team, and systems.
Design
Build systems, accountability structures, and an operational strategy tailored to your business and growth goals.
Deploy
Implement workflows, reporting dashboards, staffing frameworks, and hands-on execution support alongside your team.
Optimize
Track KPIs, improve customer retention, and continuously refine performance to turn short-term wins into long-term growth.
Sound Familiar?
After 6 Months, Your Business Should Be Compounding.
Right Now, It’s Resetting Every Week.
You have clients. You have demand. But revenue feels unpredictable — a great week followed by a slow one. You’re working harder, not getting ahead.
Clients come in — but most don’t rebook or commit
No system for packages, upsells, or recurring revenue
Team execution is inconsistent — results vary by who’s working
You track revenue — but not where it’s leaking
You’re rebuilding from scratch. Every. Single. Week.
Find Your Fix
What’s Your Biggest Problem Right Now?
Select the issue that’s costing you the most — we’ll show you exactly how we fix it.
Revenue Is Flat Or Declining
You’re working hard but the numbers aren’t growing. Revenue feels like a ceiling.
Clients Don’t Come Back
You get the first visit — but second and third visits aren’t happening consistently.
Operations Feel Chaotic
Team performance is inconsistent. You’re the only one who can fix problems.
Ready To Scale But Stuck
You know you could do more — but expanding feels risky without the right systems.
Can’t See Where Money Goes
You’re running blind. Reports don’t tell you what’s actually happening.
Marketing Spend Isn’t Working
Ads run, leads come in — but they don’t convert or stick around long enough to matter.
Revenue Leak Map
Where Your Revenue Is Going
Most service businesses lose $10K–$30K per month through these four gaps — without ever knowing it.
AVG. MONTHLY LOSS
Volume Gap
$7K–$10K
Unused capacity sitting idle. You have the chairs, the hours, the staff — but 25–30+ client slots going unfilled every week.
AVG. MONTHLY LOSS
Package Failure
$4K–$8K
No future revenue locked in. Every visit is a one-time transaction with zero guarantee the client ever returns.
AVG. MONTHLY LOSS
Retention Leak
$5K–$12K
Clients who had a great experience and never came back. No follow-up system means no second chance — ever.
AVG. MONTHLY LOSS
Retail & Upsell Miss
$500–$2K
No structured upsell process. Every client interaction ends at the base transaction, leaving money on the table every time.
$10K–$32K+ leaking from your business every month. The hard part is already done — you just need the system to stop it.
Who We Serve
Built For Business Owners Who Operate
If you own it, run it, and feel every P&L problem personally — this is for you.
Franchise Owners
Single-unit to multi-location operators
The Problem We Solve
Royalties eating your margin. Labor ratios out of control. No clear view of unit economics. We fix the numbers and build the roadmap to hit them.
✓ P&L audit by unit
✓ Labor & COGS optimization
✓ Franchise performance roadmap
Wellness & Service Studios
Spas, salons, studios, boutiques
The Problem We Solve
Busy but not profitable. Clients love you but don’t rebook. Staff performance is unpredictable. We build the system that keeps clients returning.
✓ Revenue leak identification
✓ Retention & rebooking systems
✓ Pricing & package restructure
Multi-Unit Operators
2–10+ locations, franchise or independent
The Problem We Solve
Scaling creates chaos at every location. The second unit can’t replicate the first. We build cross-location systems that scale cleanly.
✓ Cross-location financial benchmarking
✓ Standardized ops & KPI systems
✓ Growth infrastructure build-out
Not sure which fits you? Start with the free diagnostic — we’ll figure it out together.
Every Step Is Measurable. Every System Is Built To Scale.
Our Process
We don’t consult. We fix. Here’s exactly how.
Diagnose
Week 1
Full business assessment. We map your Revenue Leak, score your systems, and identify the fastest wins.
Fix The Leaks
Weeks 2–4
Implement quick wins — rebooking, packages, follow-up automation. You’ll see measurable impact in 30 days.
Build Systems
Months 2–4
CRM, team KPIs, retention infrastructure, SOPs. Your business stops depending on whoever shows up that day.
Scale & Optimize
Months 4–6
Traffic, marketing, expansion. Now you have the foundation to grow without breaking what you built.
Fix The Foundation First
Your Fastest Path To More Revenue Isn’t More Ads.
Most businesses are leaking $10K–$30K per month before they ever consider running another campaign. The money is already there — sitting in gaps your current system isn’t built to capture.
The Expensive Mistake
“Run more ads. Get more leads.”
Every dollar in marketing sends leads into a system that doesn’t convert or retain. You pay to acquire. You lose them on the back end. You repeat the cycle next month.
Where Revenue Is Already Hiding
Clients who visit once and never rebook
Capacity running at 60–70% when it could be 90%+
Packages and memberships nobody’s offering
Leads already paid for — never followed up
Pricing below market with no structure to change it
Labor costs eating margin no one is tracking
What The Audit Covers
What The Audit Actually Reviews
A structured review across 10 operational categories. Every area is scored, mapped, and prioritized.
Lead Flow
How leads arrive, how fast they’re handled, and how many fall through.
Sales Process
Conversion rates, scripting, offer structure, and close consistency.
Customer Retention
Rebooking rates, package uptake, follow-up systems, and reactivation.
Labor Efficiency
Payroll ratios, schedule utilization, and productivity by team member.
Pricing Structure
Service pricing, margin analysis, and competitive positioning.
Reporting Systems
KPI visibility, reporting cadence, and data accuracy across tools.
Operational Workflows
SOPs, team accountability, and process consistency day-to-day.
Multi-Location
Consistency across units — performance gaps, system adoption, and shared infrastructure.
Capacity Utilization
Booking gaps, idle time, schedule efficiency, and unused capacity.
Marketing Attribution
Which channels convert, what spend produces, and where ROI drops off.
Your Path Forward
Start Free. Go As Deep As You Need.
Every engagement starts with the scorecard. What comes next depends on what you find.
Free
Revenue Leak Scorecard
Find out where your business is losing money across leads, follow-up, sales, retention, local visibility, and team execution. Instant score. Full report emailed.
$299
Local Visibility Report
A practical review of your Google presence, reviews, listings, website visibility, and local search gaps — with specific fixes ranked by impact.
$599
Revenue Leak Audit
A deeper audit of your customer journey, follow-up, rebooking, retention, team execution, and reporting gaps — with a prioritized action plan.
$2,500+
30-Day Revenue & Ops Sprint
A hands-on diagnostic and implementation sprint to install better reporting, accountability, follow-up, and revenue systems in your business.
The Operators You’ll Actually Talk To
We’re a package — both of us, on everything, end to end. No juniors. No handoffs. One system.
Sean Welsh
Finds The Leaks
Two decades inside service businesses and franchises. Sean finds where your money is leaking — usually in the first conversation — and tells you straight what it takes to stop it.
Sasha Welsh
Builds The System
Sasha builds the systems that make the fix stick — rebooking, follow-up, team accountability. When she’s done, the business runs the same on your day off as it does when you’re standing in it.
The 5 Problems Operators Bring Us
If any of these sound like your week, you’re exactly who we built this for.
Cash Is Always Tight
Revenue leaks quietly drain your working capital until payroll feels like a cliff. We find the leaks and rebuild your margin — fast.
You’re Running On Gut Feel
No real numbers — just vibes and a bank balance. We build the reporting that shows exactly where every dollar comes from and where it goes.
You Can’t See What Your Team Is Worth
We show you each role’s real value to the business — then build the structure and accountability that gets people performing to it.
Franchise Support Fell Off
The franchisor’s playbook got you open. It doesn’t run your floor. We fill the gap between corporate support and what your unit actually needs.
It’s Not The Business You Signed Up For
You bought potential — long hours and flat revenue weren’t the deal. We build the system that gets the business to what it was supposed to be.
What Makes SIGWEL Different
Why Us
We’re not a consulting firm. We’re operators who fix businesses and build the systems that make growth stick.
We Don’t Consult. We Fix.
Most consultants hand you a report. We implement alongside you and measure results every step of the way.
We Find Hidden Revenue.
Most accountants report on the past. We find money you’re losing right now and build systems to stop the leak.
Results in 30 Days.
You will see measurable improvement within the first month. Not six months from now. Not after a strategy deck. Now.
Operator Background.
We’ve run businesses. We speak the language of an owner, not a spreadsheet. That difference shows in every engagement.
Find Out Exactly Where Your Business Is Leaking Revenue.
Take the free 4-minute Revenue Leak Scorecard. Get your score instantly — and a full breakdown delivered to your inbox.
